Executive Conferences on The Future of Service Management - Achieving Profitable Growth
The following conferences about "The Future of Service Management" research conclusions have been held:
- Service & Maintenance Conference, Gorinchem, The Netherlands, 10th of February 2011, (language Dutch & English). Further details on this event will follow shortly.
Last year's conference agenda was: - The Branded Customer Experience, Practical methods and tools for strategy execution, 11th of November 2009, London
- The Branded Customer Experience, Practical methods and tools for strategy execution, 6th of October 2009, Vianen, The Netherlands
- Winstgevende strategieen in onzekere tijden, 23rd of June, Brussels, Belgium
- Le Futur du Service, 29th of April, France (language French)
- Service & Maintenance Conference, Gorinchem, The Netherlands, 5th of February 2009, (language Dutch)
- "The Future of Service Management" - London, UK, 11th of November 2008 (English)
- "The Future of Service Management" - Den Bosch, 29th of October 2008 (English)
| Key note speakers during the past conferences |
Vincent CollombRockwell Automation, Manager Services Europe du Sud |
Jean-Marc GoulasNCR Services France, Area General Manager
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Eric Desban, Pitney Bowes, Directeur des services clients |
Cees Van Wichen, Philips Healthcare Vice President Int. Service Division |
Ray Lawes, Pitney Bowes Vice President – EAME |
Martin Gilday, Getronics VP global service centres |
Frank Achterbosch Crawford Group VP Service |
Chris Farnath, Aspect Software Senior Director, Customer Support |
Steve Ball, A & O Managing Director UK |
Steve DowntonManaging Director |
Hilbrand Rustema, Noventum Service Management Managing Director |
Paul Roosen, Miele NL Consumenten Producten Service Manager |
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| Research findings: "The most successful service strategies for the future" |
Hilbrand Rustema, Managing Director, Noventum Service Management Consultants
"We probably have found the key to sustainable and profitable growth in the technical services industry. The most successful service strategies are a brand driven high value added services strategy and a people driven relationship based strategy. We have been talking to hundreds of service executives around the world and they all seem to agree that this is the way forward. The numbers speak for themselves"
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Steve Downton, Managing Director, Downton Service Management Consultants
"The power of the successful service strategies is that they enable the provision of intangible services and benefits. Brands today are established not as irreplaceable but as irresistible, many of us find it very hard to say why we like one brand over another and refer instead to a perception of value which effectively is an intangible which provides the value which keeps us as a customer. We have now managed to define how to develop such successful service strategies and how to deliver them"
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| Case Study Philips Healthcare - Brand driven, High Value Added Services in Philips Healthcare |
Cees van Wichen, Vice President International Service Division, Philips Healthcare
"The success formula of Philips Healthcare is "Create intimacy, particularly with loyal customers, focus on product, customer lifecycle and contract development. Once a company reaches an absolute point of trust, the returns from the customers are enormous".
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| Case Study Pitney Bowes - How to deliver the customer experience |
Ray Lawes, Director EMEA Services
"Brand creation takes place during customer interactions; we have to deliver on our reputation. You can not shrink your way to success. On top of very efficient service delivery you have to understand and deliver what the customer perceives as valuable, to sustain profitable growth."
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| Case Study Getronics - The service delivery models for the future |
Martin Gilday, VP global service centres, Getronics
"All companies think they are brand driven, but personal relationships help create the brands that people believe in. The customer ultimately wants a partner that understands their issues and delivers solutions through whichever medium they prefer, whether it is over the phone, through self-service or with an onsite visit. The danger of reducing the amount of face-to-face interaction is that it can remove some of the intimacy that helped build the brand in the first place."
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At the conferences the research conclusions have been presented and a selection of the service industry’s thought leaders presented their visions of the future and shared their experience including companies such as Miele, Philips Healthcare, Elekta, Pitney Bowes, Crawford, Getronics, Aspect, A&O, Touch Logistics.



Vincent Collomb
Eric Desban, Pitney Bowes, Directeur des services clients
Frank Achterbosch Crawford Group
Chris Farnath, Aspect Software
Steve Ball, A & O
Steve Downton
Paul Roosen, Miele NL Consumenten Producten
Henk Jansen, Special Projects
Jos Witte, Association of Service Management