Service Economics - profitable growth in economically challenging times -Webinar

As economists debate the possibility of a double dip recession, and contrary to current trends, successful service companies seem able to deliver increased revenues and profitability. Their success appears to lie in using a brand driven service strategy and focus on the economics of service. This webinar will look at how they achieve this success. The webinar will provide insight into:

• How they generate increased revenue
• What are the characteristics of a successful service strategy
• What is the roadmap to becoming successful in services
• How successful CEOs are leveraging their service operation beyond a cost centre to become a profit centre
• How they have created service as the source of profitable growth
• Finally using the brand createdas the strategic differentiator of the company